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Scuderia Classiche and Consorzio Franciacorta combine their passions in a unique experience


Lugano, 22.03.2023 – The 1000 Miglia Warm Up CH, a prestigious event celebrating classic cars on the scenic roads of southern Switzerland, and the Franciacorta Consortium, representing the wine producers of the Franciacorta region, have announced an unprecedented collaboration.


On the occasion of the second edition of the event, the organiser and licensee Scuderia Classiche GmbH and the Franciacorta Consortium will organise a series of exclusive events to celebrate the passion for classic cars and quality Italian taste.


The aim of this collaboration is to promote the Franciacorta region and its wine production, as well as to offer participants in the 1000 Miglia Warm Up CH the opportunity to enjoy a truly unique experience.


Mr. Paolo Pedersoli, licensee of the 1000 Miglia Warm Up CH, commented on the importance of this connection: “We are thrilled to partner with the Franciacorta Consortium to take the 1000 Miglia Warm Up CH experience to the next level. Vintage motor racing and quality Italian wine production share a passion for tradition and excellence, and we are confident that this collaboration will create an unforgettable experience for all participants.”


Mr. Silvano Brescianini, President of the Franciacorta Consortium, also said: “We are very happy to collaborate with Scuderia Classiche and 1000 Miglia Warm Up CH to bring the culture of Franciacorta to such a prestigious event. We are sure that the experience of tasting our best wines, combined with the thrill of driving classic cars on the scenic roads of Switzerland, will make this collaboration a success.”


During the 1000 Miglia Warm Up CH, the Franciacorta Consortium will organise exclusive tastings of its best wines, which will be served in unique and evocative locations in Lugano, in order to make the brand known in the area. Participants will have the opportunity to taste Consorzio Franciacorta products paired with local specialities and thus experience special gastronomic moments.


The 1000 Miglia Warm Up CH event will take place from 5 to 7 May 2023 in and around Lugano, and the contribution of Consorzio Franciacorta will make the event even more memorable for all participants.